Quote:
Originally Posted by mcl
Implying that banner placement on a single (or multiple) website even remotely approaches the outlay for marketing for a DTB (newspaper and trade ads, online ads, endcaps, posters, book tours, signings, appearances, radio commercials, etc. etc. etc.) is ridiculous.
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I'm not implying that at all. From your comment I thought you meant they don't market the ebook at all, which I was just pointing out isn't true. I think I misread it though.
If I were a publisher, I would consider marketing for a title to be a cost under all formats of the book. That's probably what they were doing.
I can't argue at all with the proofing though *sigh*. Sometimes it's really atrocious.