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A per-sale model really doesn't display the realities. It's a mixture of fixed and per-sale costs..a large percentage of fixed cost is for printing books that get returned. Also, the cost for ebook "design, typesetting, copysetting" is far too high even on their model.
(It's also amusing that they show by those figures even at half the cover price, ebooks are more profitable than the cash-cow of hardbacks!)
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