What is this madness? Amazon doesn't need persuading, it's the publishers!
For Amazon to drop DRM they need the publishers on board, and with current publisher attitudes I don't see it happening very easily. Amazon know that less DRM means more sales (as seen by their mp3 experience), why on earth would they want DRM.
re: Apple and DRM. You don't even need serial numbers for their 95% of Apple software products. iTunes has been DRM free for ages, but I am willing to wager itunes e-books will have DRM as demanded by publishers.
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