[mgmueller]

Criterias: Taking costs into consideration (based on ranking #1). If a reader has the same functionality and touch and feel, but is more expensive, it ranks lower. (*)

#15: BeBook One
#14: Sony 300
#13: Sony 700
#12: Cybook Gen3
#11: iRex 800
#10: iRex iLiad
#9: iRex 1000S
#8: Kindle DX
#7: Sony 505
#6: Sony 600
#5: Kindle 2
#4: Sony 900
#3: Cybook Opus
#2: BeBook Neo
#1: Nook

(*) Units I'm rarely using, still won't change much. But within the high ranking gadgets, costs change the picture of course.
EDIT: I'm from Germany. So for example Sony 900 is more expensive for me because of customs, tax, 3rd party commission, .... For someone from US the picture might be slightly different.