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A bit higher than I would have expected it to still be.
They really need to find a way to get costs down. Costing that much makes it hard to cut prices on e-ink readers--which will be critical (at least for large screen readers like the DX, Que etc.) when the iPad and other things start rolling out and do more for the same or less money. The avid reader's here will still go e-ink, but the casual readers will be turned way from pricey devices that only do one task in the front of the other gadgets.
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