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Originally Posted by Kali Yuga
You're joking, right?
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No, in you previous post you stated...
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What ebook readers will not accept is that it actually costs money to produce an actual professional book, or that prices are based as much on demand as anything else.
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I was disagreeing with this.
1) I believe that selling 100,000 copies is reasonable for a successful author. (Demand)
2) At the $9.99 price that Amazon was successfully selling that's $1 million revenue.
3) $1 million is sufficient revenue to produce a professional book
My reference to Dan Brown selling 100,000 copies was just evidence that it's already been done (although the market is small).
As for the "enormous risk" that publishers are taking that's business.
- An investor builds a $100 million building and nobody might lease space in it
- James Cameron invests $280 million in Avatar and he might not recover the cost
- A publisher invests $250K in publishing a book and might not recover the investment. Boo hoo
Complaining about the risk is just a negotiating tactic used to drive down the percentage going to the author. I'm sorry if it falls on deaf ears when explaining costs to consumers. Most of us are working in industries with much larger risk.