Ervserver is right. Its inevitable. The companies that switch now are just establishing hardware presence when it matters. Before everyone else joins the game. Information is getting out of control in this century. If we took all our information and put it on stone tablets, it would weigh more then the Earth! If we did the same with paper markedly less, but the inference is the same. As people gain easier access to publishing technology and humanity grows, information will do the same. And digitally is the next storage solution for it.
Hell, almost all authors already write the books digitally so the first people to read the books are doing it digitally. All that remains now is the technology to make it as comfortable as possible. It doesn't even have to resemble paper. I mean, I'm pretty sure in 50-100 years our grandchildren will be giving us weird looks for reading on "Paper? Isn't that like stone tablets? How... quaint."
eBooks are the future, might as well embrace them now