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Originally Posted by DGReader
Okay, I know that for some people this is nitpicking. But I've been seeing a lot of ePubs out there without good typography. To me it makes a big difference when I see proper slanted or curly quotation marks (‘ ’) and (“ ”) instead of straight inch marks (' ') or foot marks (" ") around quotations.
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I completely agree. This is like fingernails on a blackboard to me whenever I try to read an ePub that was formatted without typographer's quotes. It just screams "This epub was made by a bloke in his mom's basement with Microsoft Word."
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P.S.S. This may be <em>really</em> picky, but is it possible to design an ePub to have ligatures such as fi ( fi ), ff ( ff ) ffi ( ffi ), etc.?
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So far as I know, the answer is no. That's not because of the design of the particular file, it's because the epub renderers are not up to such professional-level typography. It'll probably get that way someday, but for now if you want to take your reading to the level of quality that includes things like ligatures, font alternates in professional-level fonts, optical margins, etc., you'll have to stick with PDFs.