Quote:
Originally Posted by Kali Yuga
Uh huh. Most big publishers have profit margins ranging from 8-15%, hardly an extortionate rate -- in fact, right around the same range as a typical author's royalty rates. Meanwhile, the public is demanding that publishers both slash their prices by 30% (far more than what they save by going electronic) and increase their costs even further by doubling, or tripling the royalties.
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With a standard 30-40% return-and-pulp rate for pbooks, how can that be? Ebooks don't have to return any copies to make space for new ones on the shelves, and the cost of unsold copies doesn't have to factor into the price of the ones that are sold.
The public is mainly asking that the costs that don't exist for digital content be removed from digital pricing.