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I think eventually DRM will die off like it did for music, then format will be pretty moot as they can all be converted easily.
For straight text--which is all I use e-books for currently, I really couldn't care less about format. I'm not a typesetter etc., text is text to me. I use .mobi now since I have a Kindle, but have no loyalty to the .mobi format or dislike of it and wish they'd switch to .epub etc. Text is text to me.
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