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Originally Posted by loly pop
but how will the authors earn more? What's the business plan? can any one tell me ?
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No one has perfected "the e-book business plan" yet. Most of the things that will impact sales and success are the same things that impact print sales and success: Quality material at a good price, and a mechanism to market and deliver that material to your potential customers. The marketing and distribution model, however, is too new and undeveloped to provide a set model for everyone to follow.
Although some authors will no doubt discover that the digital model does not benefit them as much as the print model did... I suspect their numbers may be small compared to those who stand to benefit. Remember, the vast majority of authors barely make a living wage off of regionally-limited, print-based writing. The worldwide access promised by the web could be the single greatest boon to authors. And marketing, coupled with inventive promotion, can carry the word far.
Most likely, there won't be one workable e-book business plan, but many, depending on the situation and the players involved. The flexibility of the digital world will cause that. So don't expect to see THE e-book business plan in the near future; instead, expect to see a number of possible solutions, and the author can choose which works best for them.