China will flip the market on its back in no time, as they always do.
As mogui has suggested for a good while now, when eink is used for advertizing or price display, the costs of production will plummet rapidly. This trend will follow every electronic device type. Today's manufacturers are profiteering on novelty and they are doing well to do so. They had the guts to go out and make something new that went against the ingrained Holy paper book. Kudos to them.
Spartman in his observaqtion suggests that maybe the actual retailer pays less than 100$ for the device he sells us!?! He is probably right. I still remember and will all my life with anger and resentment that the 600$ printer I bought in 1987 actually cost 35$ to produce! I was earning 8$ an hour then.
New markets do not last as long as they used to. In less than two years we will see ebook readers fall way below 100$.
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