[mgmueller]

Very briefly - on the run...
Design reminds very much of Kindle 2. Same brushed aluminum on the back, similar color of the housing.
WACOM tablet, quality of the display is excellent of course. About equal to iRex 800. The stylus can be inserted in the unit.
WiFi, no problems at all to connect. I'll try to download my B&N books via WiFi, directly from my account, not from my PC. Next I'll try what interests me most: Are there the usual country restrictions, or can I buy for example from B&N?
File formats: Of course it does PDF and ePUB (ADE DRM). But very nice: It does Mobipocket as well.
Over all first impression: It's no quantum leap. But given the European price (€ 299) it beats iRex 800 (€ 499) (it makes sense of course to compare the WACOM units) hands down. (*)

EDIT:

Tabs: in folder view, you conveniently can jump through the hirarchy via tabs on the top.
Thumbnails: In a thread about Onyx Boox I've read, it only would show icons. For BeBook, that's not true: BeBook does show icons for the books already opened. For the others it shows icons.

(*) After playing around with BeBook Neo for about one hour I'd say, it's about even with iRex 800 (Neo slightly ahead). But in comparison, the European price of iRex 800 definitely is too high. BeBook Neo is only 60% of its price!