And I just have to add to this discussion if we are talking about "fair." Is it "fair" that someone should be able to get their first Reader for $100 rather than the $349 that I and others had to pay?!
I too bought a second reader from tigerdirect.com, but I didn't even know it was a limited offer (I really lucked out and should get it today or tomorrow in the mail). The way I see it is that I paid so much for the first one, that this 2nd was cheap insurance in case I broke mine and my son can stop borrowing mine!
Just my opinion, but really it's sorta survival of the fittest when it comes to these things. I saved and worked my butt off to pay for the first reader, and was delighted that I could afford the 2nd one at $99.
I didn't know it was a limited offer until I bought mine and logged back into these forums later that day. Now mind you, I do think it is wrong to buy 20 of them and then ebay them, but I think having a back up one that my 16 yr old son can use also is perfectly acceptable. So I am on Dr. Drib's side of the argument....