This is definitely a good deal for those that don't live in fear of a new CC. At least people are doing their research before jumping in; I remember a while back where some CC companies would offer a free laptop, or some such expensive item, but when you read the fine-print it was found that you needed to maintain a minimum balance of say $1500 for 18 months or you'd default on the terms of agreement and be liable for the cost of the laptop.
Pretty shady dealings if you ask me, as the interest can quickly add up, not to mention they are getting you to *feel comfortable* maintaining a balance on your CC; i.e., conditioning you for future purchases. It doesn't appear this is the case in this deal, but at least people are looking for the hook! I won't bother searching the fine-print of this one, because a) I already have a SonyCard, and b) I have two Readers already. It appears to be a good deal though.