Thread: "If you can afford an ebook reader, you can afford ebook prices"
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Old 02-22-2010, 08:41 AM   #69
Pardoz
Which side are you on?
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Quote:
Originally Posted by Worldwalker View Post
The publishing industry is trying to solve the wrong problem. They're trying to solve the problem of "how do we get the maximum profit from each ebook we sell?" and "how do we prevent ebook sales from cannibalizing hardcover sales?" The real question they should be asking is "How can we get the maximum profit from this particular book?" ... and the answer to that question is more likely to be "sell it as an ebook, cheap, so a zillion people buy it" than "try to restrict the market and jack up the price".
That sums it up pretty neatly, yes. Problem is, the people making the decisions are pretty heavily invested in a failed model, so they're unlikely to change their tunes.
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