Thanks, that is an interesting perspective. BTW, my friend is a professional journalist, writes pretty regularly for the NYT and the Boston Globe, and some other magazines, he actually got a lot of his reviews himself. He reviews books himself.
I'm sure I don't disagree with what you are saying, my observation is that spending a lot on graphic design and marketing (I have no idea what they did for marketing, since I am not privy to the way the publisher works, but I imagine they feature the upcoming book in circulars that go out to booksellers, and perhaps solicit reviews in the major newspapers, I am not sure if there was any advertising budget, but it would have to have been something like Google ads online), with the money spent, the sales may not even reach the break-even point. It seems like people selling their own works online in a less "elegant" format are making a better living off writing.
It may also be a genre thing - serial romance, scifi, and mystery books seem to be where the money is.
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