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I'm not an author, but I can give you my thoughts as a consumer.
I tend to pay attention to and purchase (then actually read the book) from an author who is an active participant in various areas of the MR forum. I especially pay attention to an author who takes into account the worldwide membership and various devices of our membership. That means the new author who sells multiple formats without DRM and without geographic restrictions.
An author who just comes on, tells about the book or doesn't bother to offer it so all members may purchase, then doesn't bother to stick around... well, I may get the freebie, but it will probably go pretty far down on my TBR list.
Many of us already have TBR lists and sometimes it takes a couple of months or so to get to commenting about the book.
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