Quote:
Originally Posted by Elfwreck
PDF could be a strong contender--but only if ebook publishers start formatting PDFs for different sized screens and make sure to advertise them that way.
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The way Adobe could really get a lock on the whole market would be to rewrite the PDF standard so one file could include multiple versions of the same document. Then a single PDF file could have the document crafted with three different point sizes, and magnifying the book would just leap you to the same place in the document at a larger font size. Of course, publishers would have to also craft different PDFs for the various screen sizes, but really, that's not that much work. Anyone with a good working knowledge of InDesign or TeX could do all that in a day or two and make everything look quite nice. Not that this idea is going to happen, of course, but it would be a good way of controlling typography while still leaving the user with choices in text size.