The difference between the PS3 and the Reader is that Sony gets to make up money on PS3 games, but doesn't necessarily get to do son on e-books. We're not locked into buying them from Sony, nor in a format that Sony gets paid by others to offer books in. If they sell them at too much of a loss, and the ConnStore doesn't make up the difference, and then some (yeah, that'll happen), then the whole thing goes 'kaput' and that's the end of the Sony Reader line altogether. Not a happy thought to me.