Well there is truth to it.. The publishers know that if we are hardcore enough about books to buy a dedicated reading device for hundreds, then we can afford $15 e-books.
Those prices aren't enough to justify piracy though imo. However, DRM is reason enough to justify piracy (and DRM removal). If they coat books with DRM so that I cannot share it with my friends and relatives like I do traditional books, I will get the pirated version and I will share it. There really needs to be better DRM which gives me every right I would get with a printed book.
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