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Old 07-07-2007, 02:31 PM   #28
Leaping Gnome
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Posts: 490
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Join Date: Oct 2006
Location: Louisville
Device: Sony Reader PRS-500
Quote:
Originally Posted by Hadrien View Post
Well they're doing a very poor job in this case. I mean: selling your product mostly online, with a very limited number of ads ?
I don't think that Sony thought about their own product as something "mass market", or else they would be selling this product everywhere (like most Sony products) with the support of a an important ad campaign for it.
They're still testing the market, and most of the people here are "early adopters", not "mass market".
I would bet the brick and mortar sales exceed online sales. They are selling it in many locations in the US; SonyStyle stores, CompUSA, Fry's, Borders, etc... they have had targeted ads in magazines that are likely to have avid readers that also are technology bent.

I would bet Sony's business plan is produce version one to establish a foothold and prove there is a market, and then version two for mass consumption.
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