I hope like the music now on iTunes, they'll eventually be a push to get off DRM in a few years.
Publishers want DRM. Once they are completely into the market, you can hit them with these demands.
The one problem I see is the textbook market. You have students who know each other all needed to spend the same $$$ for the same book they don't really care for. I think textbooks are a rip-off anyway.
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