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I think you need to decide what you want to happen. Are you writing because you have a story to tell, or to make money, or for another reason?
If you know what exactly you want to accomplish, then you (and we) would have a better idea of the route you need to get there.
I say "bah" to just about everything DrZoid says above me. Publishing is not sacrosanct, especially nowadays. Publishers are looking for the next blockbuster, and that is *all*. You might find a small publisher who would take on your project, but you'd still be responsible for the marketing yourself, that's how it is these days.
If Tolkien were writing The Lord of the Rings today, it would never get published - his publisher expected to lose money on it. They published it because it was good, not because they thought it would sell.
So if you need editing, copy proofing, cover art (and you do), you can either hire it, do it yourself, or flog it to publishers.
How much time and/or money are you willing to devote to this? That will tell you more than anything which route you ought to take.
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