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I think about what I want to buy on the amazon bookstore shopfront.
For me that's novels and the odd newspaper and magazine like The Economist. That magazine would definitely benefit from colour and fast page refresh (eg charts, articles you want to skip through quickly etc).
Would I be more likely to buy The Economist on a colour mirasol K3 over the K2 I currently own. YES, with a capital y.
I also have loads of plug outlets in my house but do I hate charging my Kindle. Again, yes. I love the fact I only charge it every few weeks.
My point is that there is clearly market for a colour ereader at the right price and that some of us simply won't be interested in the ipad as we already have a great desktop and small laptop.
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