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Old 02-18-2010, 02:36 PM   #86
cmdahler
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Posts: 292
Karma: 24688
Join Date: Aug 2009
Device: Sony PRS-505, iPad
Quote:
Originally Posted by Shaggy View Post
Again, of course that occurred to them. They are already supporting it on their upper level device. The question is whether there is enough demand for it on the lower level device as well. It's not a technical problem, or a question of them able to form requirements. I'm sure they understand those issues a lot better than you want to give them credit for.

It's a business decision on the justification regarding what features they support on the lower level device and how many sales that will take away from the upper level one.
You're suggesting that a company would design a reader device with a 8.1" screen and charge a premium price for it and yet consider it a "lower end device". You make it sound like it's on the level of a Sony PRS-300 or something. Besides which, with newer devices coming on the market for similar or less prices (such as the Que, Skiff, and the iPad), the DR1000 is effectively an end-of-life product at this point anyway, so iRex had better start readjusting their thinking about what their "high-end" product currently is. Regardless, it's a contradiction in targeted consumers to position a low end device with a high end screen and a high end price. Of course iRex intended people to do more than simple book reading with this thing - they put a big 8.1" screen on it, of course people are going to want to view PDFs on it that don't reflow well. Again, it is again just about the dumbest thing I've ever seen to have a person working for iRex actually ask people why they would want PDF-zoom on a device with a relatively large screen - that does make it sound like such uses just never occurred to them in their planning stage. If they wanted to target a lower-end user who would never want to put their reader to such uses, then why bother putting such a large screen on it and charging such a high price relative to other readers that are intended for the "lower end" consumer.

Last edited by cmdahler; 02-18-2010 at 02:40 PM.
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