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I'm not so sure that piracy = popular. Piracy simply means that one person liked it and made it available. Or that the work was available to be pirated and adding another pirated item to one's list of pirated goods gives one greater stature in the pirate community. Or . . .
My point is that it is a big jump to equate piracy with popular, especially when no one knows how many downloads of pirated books actually lead to the book being read.
Similarly, it is not possible to equate piracy with a lost sale. I would be more inclined to make that equation if your ebooks sold for $30 and were only available for a closed system, but even then there is nothing to equate piracy with a lost sale.
This is a puzzle that is not easily solved when it comes to books.
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