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i suspect how many new books a person used to buy vs how many new ebooks might have something to do with how green a reader is. a guy who reads 12 books a year won't have the same impact as far as paper and processing - particularly the glossy or hard covers with multi colored ink - as a guy who reads 100 books a year.
funny how much paper comes up and how little printing chemicals come up. the chemicals involved in printing pretty covers aren't exactly eco friendly.
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