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People who don't search and don't read reviews before buying (most of the people) will buy a Kindle or an iPad. Or maybe a Sony, because of the name.
People who do search before buying are the people who could buy the DR800. But they won't buy it because the DR800 doesn't have zooming (and annotation) and those people are actually looking at features before making a purchase!
I hope iRex will enable those features if they see the DR800 doesn't sell well.
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