The fact is that if you want any layout control (beyond forced single column) for books viewed in landscape mode the oeb spec doesn't offer any help right now. You can use the Adobe page-template extension, which might be useful to test layouts in ADE, but be prepared to have to alter it to fit in with whatever extension Apple might introduce. If Apple is planning on getting magazines and newspapers to distribute through them they'll have to offer some sort of layout control.
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