I usually pay for the book before I download it, unless it's a first in a series. Then I pay for the other books if I liked the first book and donate a small fee for the downloaded book.
If the book is not to my liking or formated badly I don't pay.
The outcome of that experiment was kinda shocking for me and I know have a note beside my PC (yes on Paper) "PAY BEFORE YOU READ". Just so I don't forget it.
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