[Mr. Goodbar]

A previous poster brought up history books with maps. I never really thought about the history and general science reading I do that could benefit from a zoom feature for the images, tables and maps. This is not text book reading, but general non-fiction works that have this type of content to emphasize and add to the understanding of the material. Definitely content that would fit into the general consumer reader segment.

You need to make sure you don't equate consumer to fiction. I would agree that for a lot of fiction zooming isn't important. However, history, science and I'm sure other non-fiction related reading targeted at the general public could greatly benefit from this feature.