Thread: Another Amazon/Mirasol Rumor
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Old 02-17-2010, 11:34 AM   #35
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Quote:
Originally Posted by m-reader View Post
I find it hard to believe that these companies would be sitting on market-ready products, but not be selling them? Especially the likes of Philips who already have e-reader ventures (Irex).
Unless the production cost is prohibitive ...
it's all about scale. eink has such a large advantage right now that it would be tough for a similar technology to get off the ground. the price is converging to marginal cost but they need to recoup the fixed investment, which will be tougher and tougher for the new players unless they have guaranteed scale.

mirasol and amazon is a partnership that makes a lot of sense. mirasol and liquavista look to have a bright future in portal displays that need long battery life.
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