I'm a tech junkie from way back, but at the same time, I read a
lot on my Sony Reader and love it. On Sunday I read two and a half books on it and yesterday, when waiting for a friend's appointment to finish (I'd driven her there), I was able to read more of the one I hadn't finished yet.
When the SR first came out, I wanted one in the worst way but am usually not a 'first adopter'. The price also made me hesitate. However, when the price dropped $50, I snatched it up right away and I've been thoroughly enjoying it ever since.
I like to keep up with tips and techniques for optimum use, so read the posts here as often as I can. The conversion utilities are top-notch (and one of the main reasons I didn't hesitate to buy when the price came down).
The Sony instructions for creating Reader readable PDFs from Word also work just fine and I've been converting quite a few HTML books into PDFs that way. The PDF converter available here is also wonderful and I use it for a lot of PDFs I already have, especially ones that are scans only.
The combo of features on the Reader itself, plus the tools available here, have made the Reader something I reach for often. I use it more than I ever thought I would (and I've been reading ebooks on my Palm for years).
I should mention that my husband thinks it's much better for my eyes, too, so he's very happy I have it. (Yeah, I read a lot.

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