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Old 02-13-2010, 02:43 PM   #40
brecklundin
Banned
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Posts: 1,906
Karma: 15348
Join Date: Jun 2007
Device: mine
been a prime member for years, easily beats a Costco membership. I can always go to Costco, except on the electronics return options at Costco. I love the Prime service because our orders get kicked to the top of the list and we get stuff two days after it's ordered. And now our orders are even processed on Saturday's so an item ordered with 1-day delivery on Friday or early enough on Saturday will get here on Monday. That last part is new. I can even get Sunday delivery for $16 if it's something I need right away. The advantage of Prime over standard free 2-day delievery is Prime orders go to the front of the queue. But what happens when everyone is on Priime? Eventually there has to be a point where this becomes an issue though for now it's apparently not an issue.

The fuel I save alone, is enough to cover the membership a dozen times over. But we live a minimum 60mi round-trip from most civilized shopping options.

Amazon could give us another Kindle and make more cash from us, even if I gave the reader away. It's not much of a stretch to see them give one away because they gave me $100 discount just for opening a new Audible account so my new K2i was only $159, which is probably about the break even point on the reader right now, though it is likely a fair bit less for the hardware alone. I think I was even eligible for the 30-day guarantee and keep the Kindle if ya don't like it, deal, but i am not sure...

Honestly I could see a program where people pay $129 for a year of Prime and get a free Kindle. I think that's a reasonable option so many who really do not want or need another reader can just renew their Prime membership for $79 and those who want the "Bundle of Prime Kindling" can grab it for just a bit more. I could see families adding another Kindle this way as well. I feel price is the real roadblock for many families buying more than a single K2...I mean it's over $1000 for a family of four to have readers, that is a big problem to adoption of the device as something pretty ubiquitous in the household. Plus Amazon will make more revenue from cases, covers or whatever for every Kindle in circulation.

It is going to be really hard on the small brands, in the US, Canada & UK at least as i suspect those are the markets this would appear in first. But the other brands are gonna have problems gaining a foothold because no chance they can compete on price.

Gonna be interesting for sure.
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