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Old 02-13-2010, 01:13 PM   #33
rhadin
Literacy = Understanding
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Posts: 4,833
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Join Date: Dec 2007
Location: The World of Books
Device: Nook, Nook Tablet
Quote:
Originally Posted by DD1509 View Post
I self-published a technical eBook in 2003 and I sold it myself one-at-a-time on the web to a very small niche market. To date it has sold about 4k copies with about $88k in revenue. Of course in this model I kept almost all of that revenue with a small amount of marketing/selling costs. No returns, no inventory, no printing, no agent, no publisher and did it without an editor. I did a lot of personal selling using various methods over the years but it is an indicator that self-publishing definately has its place in the growth of the eBook.

I easily netted $20 per sale. Of course, the fiction market is a different animal but eBooks and self-pub will change the entire industry as we know it today.

Did you keep track of the time you spent writing, editing, marketing, fulfilling orders, designing, typesetting, and all the other facets of publishing a book? I ask because the numbers you give are impressive but without knowing how much time you spent and how much out-of-pocket you spent it is not possible to determine if you are getting a decent rate of return.

My wife is a painter and I keep telling her that it isn't good enough to record a sale; you need to know whether the return is worthwhile. If you spend 500 hours on a painting and marketing it and $1,000 on supplies including a frame, selling it for $10,000 (net $9,000) gets you $18 an hour in wages. That may be acceptable, but that is what you need to know, not that you sold it for $10,000.
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