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Again with the "I, I, I"... you realize there are a number of things in the market that you can't buy right? The funny thing is that you consider the consumer level a high or magic threshold when it is the lowest. Anyone can go out and exchange a physical object for money and if you don't, just shrug and walk away. Selling your IP in the OEM market place involves transaction costs and liability if you don't perform on your contracts, having already cleared that bar, the consumer level is trivial. Pixel Qi has cleared that bar and their product has been bought.
For someone fond of reading, you could do to increase your vocabulary (first the mishap with "market" and now this)... you're fawning over a prototype reflection technology completely upending your own "market" based criteria for the sake of white knighting reflection- which, incidentally, 3Qi does (as well as transflective and emissive). Whatever it's qualities, you've completely failed to address the pricing scalability once again... or is this as true as your "drastic" statement? The infrastructure of e-ink, Mirasol, and SiPix is infinitesimally small compared to LCD, there's no comparison with respect to price per size per unit scaling.
As for the ad hominem attack against a charitable initiative in the OLPC, considering the scope of its vision it's a phenomenal success which, incidentally, is still in operation, still iterating, and providing aide to Haiti as we speak.
By contrast, we have you and your, "I, I, I" based definitions....
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