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Saying the word "drastic" doesn't make it true... it's far easier to adjust the brightness on an incumbent technology or adjust the dimmer of your room's ambient light than it is to adopt an expensive, poor scaling, dead-end technology. In essence, e-ink is the best solution for doing it a stupid way.
As for Pixel Qi, they've already made it to market and are currently in production and with contracts in place, just not the consumer market. OEMs have already voted with their dollars.
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