Good luck with getting any other answer from Sony. I had the misfortune to purchase Pirate Latitudes the day the store switched to ePub. Too bad for me that Sony didn't actually have the book available - it was in my cart, so the system let me purchase it, but of course I couldn't download it.
Several calls and chats and emails with technical support provided no answer other than "no refunds". Not even for a book that they couldn't produce, since they didn't have the ePub version yet. Polite, insistent, or exasperated, none of it made a difference. No refunds.
Since there were no refunds for a book that they couldn't deliver and was never downloaded, I'd wish you good luck in getting a refund for a book that was purchased by mistake.
And, as I pointed out to Sony in my final email to them on the subject, that's why Amazon is getting all of my ebook orders in the future.
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