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I think that one of the issues here is that the content is typically unknown until you download it, so it's difficult to value.
One idea to get a fairer price for the author would be this:
- set the price at $X
- allow download of a significant first chunk for free
- as part of that download, let the customer know that if they read that, and like it, they can have the whole book for whatever they think fair
- set the price to <what the customer will pay> (for that customer only)
Of course, people could cheat - hoarders who just want to gather books would still pay 0 - but readers would, I'm guessing, follow the rules of the game as intended. They would either decide against the book and stay away, or come back with a different view of fair value. My guess is that most of them would pay $X because you've already set that guide price.
Just a martketing idea, but it would be interesting to try it out if someone has a book that they would be putting up at <what the customer will pay> in any case.
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