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dragonbone, you bring up some excellent points. people already know itunes, and those who have touches or iphones already know how to use the ipad. no surprises there. and apple is not a company one has to worry about going away any time soon (it's only been predicted for the last 30 years or so). not that sony is going anywhere. and amazon isn't likely to go anywhere soon but can you count on them to provide hardware support for the next 5 years? 10? they aren't a hardware company, this isn't their primary business.
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