Great article and sums up what many consumers are thinking.
The problem for publishers is that consumers are spolit for choice. We expect the Internet to price goods competitively, so when we see ephemeral objects like ebooks (which are digital data a few MBs in size), we EXPECT them to be cheaper than a real world item. Some publishers want us to pay more for an e-book (with less rights) than a traditional paper book you might find discounted in the local walmart.
Consumers are smart enough to reject these publishers and their poor treatment of consumers. I can't quite fathom how publishers think we should pay more for DRMed e-books with incredibly low manufacturing costs and which give us less rights than a paper book.
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