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Originally Posted by dsvick
Very good article. The part that disturbs me the most are all of the negative comments directed at authors. Yes, I'm sure in some cases it may be justified, but I'd bet in most it is completely up to the publishers and the authors have little if anything to do with the decisions that have angered the people making the comment.
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Not true-except in those cases where the author has signed away all control over his work. Probably the case in many cases, but I still feel it's the author's fault for giving up the control. If the author him/herself cares about his/her work, then (s)he would make sure that the contract entitled them to a say in the marketing of their work.
Can it be done in the face of the publishers' resistance? Certainly-check out Hollywood contracts. Many of those cede partial control to the actor. Not always final control, but enough to give them a voice in the decision making. Based on comments such as yours, it appears the authors have signed away that voice-which means they really don't care & maybe deserve the negative comments & ratings.