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Sonist · 02-10-2010, 05:07 PM

From Business Week:

"Apple's (AAPL) iPad tablet computer, introduced Jan. 27, may have component costs of as little as $219.35, according to a preliminary estimate by market research firm iSuppli.

Materials for the iPad, due to go on sale in March and April, include a multitouch-screen display that may cost about $80 and a $17 processor designed by Apple and manufactured by Samsung, according to El Segundo (Calif.)-based iSuppli.

Even the lowest-priced iPad, with 16 gigabytes of memory and a retail price of $499, may be beyond the reach of some budget-conscious consumers, analysts have said. The relatively low price of the iPad's materials gives Apple scope to reduce the retail price over time, iSuppli analyst Francis Sideco says.

"There's certainly a decent amount of headroom in there," Sideco says.

...

Credit Suisse (CS) analyst Bill Shope fueled speculation over price cuts when he released a research note Feb. 8 saying Apple may be flexible on pricing if the iPad doesn't attract as many buyers as hoped. "While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble, ...."

02-10-2010, 05:07 PM	#1
Sonist Apeist Posts: 2,126 Karma: 381090 Join Date: Oct 2008 Location: The sunny part of California Device: Generic virtual reality story-experiential device	iPad Components Cost As Little As $220 From Business Week: "Apple's (AAPL) iPad tablet computer, introduced Jan. 27, may have component costs of as little as $219.35, according to a preliminary estimate by market research firm iSuppli. Materials for the iPad, due to go on sale in March and April, include a multitouch-screen display that may cost about $80 and a $17 processor designed by Apple and manufactured by Samsung, according to El Segundo (Calif.)-based iSuppli. Even the lowest-priced iPad, with 16 gigabytes of memory and a retail price of $499, may be beyond the reach of some budget-conscious consumers, analysts have said. The relatively low price of the iPad's materials gives Apple scope to reduce the retail price over time, iSuppli analyst Francis Sideco says. "There's certainly a decent amount of headroom in there," Sideco says. ... Credit Suisse (CS) analyst Bill Shope fueled speculation over price cuts when he released a research note Feb. 8 saying Apple may be flexible on pricing if the iPad doesn't attract as many buyers as hoped. "While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble, ...."