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If most publishers move to the same model and eBook prices across all sellers go up, or at least are all the same, my fear then is that eReaders as a whole might suffer as people end up buying iPads either simply because it is Apple, or because they do more than a dedicated reader.
What if Amazon put Epub capability on the Kindle? Or even switched its format completely and sold mainly ePub. Would that make it more of an "Apple vs everyone else" battle?
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