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This is exactly what I'm thinking will happen, with the portable media as an option for the people that don't have their reader with them...
"Come and browse the physical books, have a latte and muffin while you're at it. When you're ready to leave we'll install your purchases on your reader!!
Didn't bring your reader? Take home our handy SD card (or other compatible media) and install them yourself!! Bring the card back for a discount on your next purchase!"
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