Thread: Why Amazon Can't Afford to Lose the eBook Wars to Apple
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Old 02-10-2010, 10:47 AM   #9
rcuadro
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Quote:
Originally Posted by K-Thom View Post
The price of the eBooks is just a means to the clear-cut end: Sell devices.

If Amazon isn't the cheapest retailer around people have no need to buy a Kindle. They may as well buy a nook or an iPad. So Steve Jobs doesn't have to worry about the higher price for his device when the average eBook price is the same as at Amazon.
If the Kindle supported ePub and was priced aggressive enough it would not be an issue but as it stands now amazon is the only place for the technologically challenged can get their eBooks.
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