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A potential advantage of physical media is that they might get round geographical restrictions. If an ebook was copied to a SD card by a store in the US and mailed to the UK (say) would that sale have occurred in the US? If, instead of a SD card, all that was sent was a letter containing a download code (as rjpawlak suggests) would the sale still have occurred in the US? Note that in both cases, a confirmation email could presumably be sent immediately with a "backup" download link. So you would not have to wait for the media to arrive.
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