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Even with SD cards being as inexpensive as they are right now you would still add at least dollar or two to the price of the books. Not only the cost of the physical media, there is distribution, management, storage, fulfilling, returns, etc associated with the media that is one of the cost savers of eBooks. Also, one of the reasons some people read eBooks is the reduction in environmental impact, distributing them on media, even an SD card or flash drive, would negate a lot of that benefit.
All of that is not to say however that brick and mortar stores may not begin to add something like this. Buy an eBook from them and, if you don't have your reader with you, they'll put the book on an SD card or thumb drive for you to take home, maybe with a deposit on it so there is some incentive for you to bring it back and, of course, get another book. Heck they might even market there own branded drives and give people that buy one a discount on books purchased in the store.
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