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To me it would destroy one of the great advantages of ebooks. I can buy them at home sitting in my underwear at any hour of any day.
Also your game model is changing rapidly, The percentage of games downloaded instead of being bought in a store is rising. GameStop is already working on ways to get in on it, as they see real problems for them in the future. Online digital content is the future of all media, movies, games and books.
I have not bought a game in a store in years. I use direct2drive or steam for my gaming needs (which I will admit are not a lot lately)
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